Today we’re launching a new look for CMAC.
As part of the ongoing evolution of our brand, we’re releasing an updated identity to reflect who we are today and to symbolise our future.
Since 2007 CMAC has evolved from a reliable and trusted business continuity solutions provider based in Accrington to become a thriving pan-sector organisation with established European services. We required a brand to signify this transition.
Goodbye to our previous logo
We represent a client portfolio of world-leading organisations and industry partners who rely on CMAC every day to provide best-in-class managed transport and accommodation solutions to their passengers and staff, often in challenging circumstances.
With lots of creativity sessions, we selected a new logo that is solid, bold, yet simple. Without going too far from the old identity, we added more focus on the ‘simplicity’ of our service (represented by the single dot) and opted for a more contemporary and rounded typeface which reflects our agility.
Celebrating success
“Today we are celebrating a new milestone for CMAC whilst taking the time to reflect on our evolution.
We’ve served businesses since 2007 with our award-winning fully managed ground transport solutions. Often the service that we deliver is critical, complex, and high intensity.
From rescuing stranded passengers overseas to seamless staff shuttles, our reputation for reliability and consistently exceeding expectations is second to none.
I’m enormously proud of the CMAC team and what we have achieved together over the last 14 years, their commitment and passion for creating seamless traveller experiences has been the cornerstone of our success.
I’d also like to thank all our customers for their continued support as we go from strength to strength.
Our focus will remain on serving our clients and partners industry-leading solutions made simple.
Here’s to ‘our people moving your people’!”
- Peter Slater, CEO
So, over the next few months, you’ll see all the other visuals around CMAC aligning around this new direction: on the website, in advertising, and in some places in the portals (though not in a way that will keep you from the important business of booking and managing seamless ground transportation and accommodation, of course).
It’s still us. We’re still CMAC.
But with a fresh new look.